ARIEL

Colour and Style

DISCIPLINES:
Print, TV
Visual Language
Photo and Film Shoot Supervision


Photography: Petrus Olsson
                        Peter Funch
Director:        Tim Löhr

Building on the idea that perfect cleanliness makes your colours shine and helps you stand out and escape your daily routine, the intention was to give Ariel a more stylish look and feel and to raise awareness amongst a younger and more fashion-oriented target audience.

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