ANDERSEN CONSULTING now Accenture
Smart Store Europe
NY Festival: Silber
Edma: Special Award
Illustration: Alfons Holtgreve
The Smart Store Europe is an Innovation Centre developed in Windsor by a team from Andersen Consulting which features all conceptual and technical opportunities available for trade and consumer goods companies.
A multistage mailing program informs top clients about the Smart Store project. The material language of the mailings was cardboard as used in retail markets.