ARIEL
Colour and Style
DISCIPLINES:
Print, TV
Visual Language
Photo and Film Shoot Supervision
Photography: Petrus Olsson
Peter Funch
Director: Tim Löhr
Building on the idea that perfect cleanliness makes your colours shine and helps you stand out and escape your daily routine, the intention was to give Ariel a more stylish look and feel and to raise awareness amongst a younger and more fashion-oriented target audience.
