HUGO
Fragrance by Hugo Boss
NY Festival: Silber
DISCIPLINES:
Promotion Idea, CRM
Graphic Design
Merchandising Design
Packaging Design
“Hugo“ a fragrance created for the Generation X and their attitude towards life. The promotion with Douglas to launch this new product was built around this generation’s ”here and now” spirit and the fragrance’s design. The challenge was to get the awareness of a target audience which tries to deny commercial influence.
