SCHOTT SOLAR CAMPAIGNS

Photovoltaic Panels and Receivers    

WINNING PITCH PRESENTATION

The pitch winning idea “Egal was kommt.“, “No matter what the future holds.“ shows in a humorous and impactful way the strong, long lasting quality of Schott solar panels.

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FIRST CAMPAIGN: “PROUD“

DISCIPLINES:
Campaign Development
Print, Visual Language
Photo Shooting Supervision
Online

Photography: Rob Wilson
                        Martin Klimas

 

The task was to find an idea which works for consumer and for b2b-communication. The campaign "Egal was kommt.","No matter what the future holds." dramatises that Schott solar panels are more than just technical equipement and more than a tax saving model. They  are an investment full of emotions and pride.

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FOLLOW-UP CAMPAIGN: “LOOKING UP“

DISCIPLINES:
Campaign Development
Print, Visual Language
Photo Shooting Supervision
Online

Photography: Sebastian Hänel

Showing astonished people looking up we guide the interest towards the Schott Solar panels without showing them.
The surprising dialogs of the target groups demonstrate the robust and long lasting performance of the panels.

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FOLL0W-UP CAMPAIGN: “RESPONSIBILITY“

Partially not published drafts

DISCIPLINES:
Campaign Development
Print, Visual Language
Online

 

The sun as the hero in a peaceful image world shows how carefree life could be with a responsible energy supply. The headlines are strong and powerful arguments against every nuclear power station.

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