New global campaign including a new brand identity across all media. The challenge was to give this traditional health brand a contemporary idea and image which works in many different markets. Under the positioning ‘Age, it’s just a number.’ we created a campaign to shift the brand from a very traditional provider of food supplements towards a life style brand, reflecting a huge change in consumer habits. Portraying real people who are defined by their attitude, not by their age.
MERCK, SEVEN SEAS HCP
Campaign for Healthcare Professionals