MERCK, SEVEN SEAS

Nutrition Supplement

DISCIPLlNES:
Brand Identity
Visual Language
Print, TV, Web
Photo and Film Shoot Supervision 

Photography: Daniel Cramer
Director:         Tomas Leach.

New global campaign including a new brand identity across all media. The challenge was to give this traditional health brand a contemporary idea and image which works in many different markets. Under the positioning ‘Age, it’s just a number.’ we created a campaign to shift the brand from a very traditional provider of food supplements towards a life style brand, reflecting a huge change in consumer habits. Portraying real people who are defined by their attitude, not by their age.

MERCK, SEVEN SEAS HCP

Campaign for Healthcare Professionals

DISCIPLINES:
Brand Identity
Visual Language
Print
Graphic Design

The campaign for healthcare professionals shows a cleaner and more clinical photo look compared to the consumer campaign without losing the lifestyle character of the brand.