LOTTO HESSEN

Scratch Cards
Partially
 not published drafts

DISCIPLINES:
Print Campaigns
Visual Language
Graphic Design

A series of drafts for monthly print media, promoting the different levels of the Lotto scratch cards. The graphic style gives each level its own world and atmosphere.

Drafts, not published

Drafts, not published

Lotto_plakatLotto_plakat
Happy 7Bus StopHappy 7Bus Stop

LOTTO HESSEN SCRATCH CARDS

Drafts for a New Campaign
Not published.

DISCIPLINES:
Campaign Idea
Art Direction
Graphic Design

 

 

The campaign plays with the immediate win character of scratch cards. It shows how fast life can change with a bit of luck.

Schriftzug2Schriftzug2
Lithfass_LandschaftLithfass_Landschaft